Intelligent Sunglasses! Adelaide Advertising Photography

Digital Manipulation, Location Shoots

Heath at Montage Creative is on the same wavelength as me. When he rang a couple of months ago and briefed me on this job I knew exactly what he wanted and I’ll be honest, it made me a little bit excited. Had I known we would end up shooting all three of these images on location on the hottest day of the month (33 degrees Celsius) I probably wouldn’t have been quite as excited. Who am I kidding, of course I would have! These kinds of shoots are why I do what I do. The challenges, the planning, the challenges, the hours of sitting in front of the Mac (in air-conditioned comfort), the challenges, the energy and the odd challenge along the way make this kind of work absolutely riveting! Each of these images is made up of bits and pieces that were all shot on the day with the odd bit thrown in for some extra detail.

It’s always great working with excellent Art Direction but I take my hat off to the client (Drivewear) for entrusting Montage and Lightly Salted to deliver the goods on this concept.

Homonymous Hemianopia

Location Shoots

We’ll call it HH! HH is a neurological issue often brought on by stroke, it causes a breakdown in the way the brain translates information from the eyes. We’ll let the RSB describe it in more detail, we can’t really do it justice. The RSB (Royal Society for the Blind) recently commissioned Lightly Salted to produce a couple of images for their documentation, one of which was a very involved composite task. The first 2 images are your traditional Torrens Lake/Elder Park Rotunda photos, however, we feel we’ve given them a modern feel pertinent to the assignment.

Elder Park by night

Elder Park by night

Elder Park by day

Elder Park by day

The second assignment was the HH specific one involving a van driving through a pedestrian crossing, designed to communicate how dangerous HH can be. The following is an animation showing how we created the final image from combining 2 different images for the background and foreground.

HH composite animation

HH composite animation

And the final image(s):

Watch out for that van!

Watch out for that van!

The moral of the story? Next time you need difficult compositing work done, or have an idea that you think might be impossible..you now know who to call (us, Lightly Salted..get it?!)

Don’t forget to look both ways.