What a cracker of a haul this year. I entered 4 images across 3 categories and received my first APPA Gold in the Commercial category along with a Silver plus a Silver in Advertising. My fourth image, a print in the Illustrative category was given 78 which is considered professional standard – not bad considering how far removed it was from my normal work (this NSFW image is here if you want to see it – click High Res to see it larger).
The best news is that this gave me 4 points which put me 2 points over what I required to achieve “Master Photographer” status – a goal I’ve been working towards since entering my first APPAs in 2008.
I still can’t believe it. Receiving this award in 2010 absolutely knocked my socks off. The fact that it’s happened again still hasn’t sunk but I’m sure I’ll get used to the idea soon enough.
I’d like to take this opportunity, away from Facebook, Twitter, Blah Blah and What Not to give a more personal account and hopefully not bore you all to tears. Sit down, it won’t be that bad.
For quite a few years now I’ve been working very hard to find a niche for my style of work. I am a technically minded creative collaborator. Ideal world for me is when an Art Director contacts me and says “Hey Liam, I’ve got this cool idea. I’m not sure how we’re going to make it work, that’s where you come in”. This is why the win this year is so important to me, all 4 of the images that I entered were highly time and labour intensive productions. The stuff I can really sink my teeth into.
The forks/wine glass image is made up of multiple images of one fork which allowed me to bend and distort them into the wine glass shape without losing too much of the original form and scale. It was nice that the judges noticed the forks had different little details on them; though they were the same image flipped I went to the trouble of adding and removing reflections here and there to make them appear to be individuals! This concept was the brainchild of Jon Pagano at Showpony Advertising, possibly one of the most outright perfectionists I’ve ever worked with and I love him for it. He’s also responsible for the Coopers Scooter that scored a Gold Distinction in last year’s awards and a Bronze at the Prague International Advertising Festival.
The Sportsmed building was part of a website and general image refresh for the business. This particular shot was captured in the early evening just after the sun had dipped below the horizon, there’s a fair bit of Photoshop trickery involved in this one but I won’t give too much away – you’d ‘flip’ if I told you how the building looks so perfectly symmetrical!
SAPOL recently ran a gun amnesty campaign which required a punchy and hard hitting image to capture the public’s attention. This was photographed at a top secret location (yes they are all real guns, except the few that aren’t!) and I added the cracked wall after the fact. The wall is actually the side of a car dealership down the road from our studio, very convenient.
The fourth image here is another Jon Pagano/Showpony creation – it was shot alongside the TV Commercial from BreastScreen SA at the impressive new Adelaide Studios. It was quite an emotional day as the talent were being directed to show real sadness and forlorn. We set up a stills set next to the motion guys and photographed the talent between breaks for the various required images but this one here was taken at the end and we had them all grouped together in one shot. The brief was to create a dramatic and sombre mood and I remember every retouch revision coming back with the AD asking if it could be darker! I love to be pushed to the limit and I think we really pulled off the desired mood in this case.
This is by far the longest blog post I’ve ever made but I think it shows just how much this all means to me. I really appreciate the huge amounts of support I’ve had from my wife, family, friends and colleagues over the last few years.
Thanks for taking the time to read this entire post, I know you did.
Another year down and 4 more images judged by the best in the Australian Photography industry. This year we picked up a couple of high scoring Bronzes as well as 2 Silver Awards. A Silver is awarded to an image deemed to be above the required standard for ‘professional practice’.
Suffice to say we’re chuffed! Below are the winning images and also a link to the Sea & Vines image on BestAds.
What a night! Last night the SA AIPP held their State Awards Dinner at the Tivoli Hotel in Adelaide. We had an inkling we were in the running for the Commercial category (sponsored by CR Kennedy and Hasselblad) and absolutely elated when it was announced that we’d won. However, that was just the beginning. After all of the category winners had been announced (congratulations to everyone who got a gong!) we were all lined up on stage in preparation for the announcement of the overall winner.
Sponsored by EPSON, the 2010 South Australian AIPP Professional Photographer of the year is…..Liam West!
To be singled out amongst all of the amazing entrants has to be the most rewarding feeling and makes all of Lightly Salted’s hard work well worth while. It’s unfortunate that the other half of the team (Lisa) couldn’t be there last night as she’s in the UK celebrating her Grandmother’s 100th birthday – we figured that trumped the possibility of winning!
I’d like to take this opportunity to thank everyone and anyone that’s involved in our lives, we work very hard to grow our business and you are all very understanding and supportive. You all know who you are, I don’t want to single people out in case I forget someone!
Lastly a giant thanks to all of this years sponsors, we couldn’t have had such a great event without you all.
On the 3rd of June the Lightly Salted team travelled to Melbourne for the annual Australian Professional Photography Awards (APPAs). We entered 4 images into the awards this year – 2 in the Commercial category and 2 in Portrait Open.
When entering the awards, Liam required 2 more points to become an AIPP Associate so this meant we needed either 2 Silvers or 1 Gold to achieve this. The judging this year was quite strict, particularly in the Commercial category where only 36 silvers were awarded so we were over the moon when Liam walked away with 2 of these Silvers and also received a Silver with Distinction in the Portrait Open category. This meant we had plenty of reason to celebrate at the official awards dinner where Liam was presented with his Associateship.
So it’s been a long time since we blogged but we’ve been so busy setting up the new studio and working our way through the end of financial year madness that we just haven’t had a minute to pinch ourselves!
We’ll start off with a job that we completed a while back but was kept under wraps until the campaign began – Wilderness Girls School. What a beautiful experience it was, the girls were an absolute pleasure to work with – patient, confident and down to earth. Our brief was to create tight and engaging environmental portraits and we chose to focus strongly on expressions, nothing too OTT just good eye contact and that feeling that there is a story behind each girl – her past and her future. These 3 were our favourite’s from the campaign and the drama girl (with the stage light on the left hand side) recently won a Silver award in the APPA’s (Australian Professional Photography Awards).