Rundle Mall Unique Magazine SS11
The fourth Magazine we’ve worked on with Algo Mas and Rundle Mall turned out to be the BIGGEST by far! Not only was it a whopping 64 pages but our models were positively massive! This was an instance where we were given an opportunity to pitch some concepts for the photography and thus Mallzilla was born. Inspired partly by the ‘miniature’ (Tilt/Shift) craze that’s been doing the rounds for the last couple of years and partly an inexplicable desire to be stuck to the Mac like glue for hours and hours on end, this concept became very close to my heart. This helped maintain motivation during the mammoth 5-6 hour retouching/compositing stints for each of the 6 images!!
Not to be overlooked, the secondary shoot we did in the Botanic Gardens (Algo Mas’ concept) was also great fun – who doesn’t enjoy loitering in the park with a tonne of photographic equipment in the sweltering (Autumn!) sun? Seriously though the talent and crew were absolute stars and we captured some beautiful moments in this oasis in the city.